You might have heard this word slung around a few times. Perhaps on Facebook ads telling you how to build the perfect funnel that generates MILLIONS of leads or some sh**
A “Sales Funnel” is not something new. Companies have been using them for ages. But it seems like recently digital marketers have been using the term like crazy.
And no, I’m not talking about this kind of funnel.
So what is a sales funnel?
A sales funnel is the buying process a customer goes through from the time they first discover your product/service to the point of hitting the buy now button.
It’s not rocket science. Though digital marketers will try to make it sound like it’s 10 times more complicated than the Hadron Collider.
It’s usually broken down into this handy little diagram. See how it looks like a funnel? Fancy that! Thanks Hootsuite!
Why is this important for growing your business?
Developing a sales funnel will allow you to think more critically about your sales process and make sure you’re putting the customer first. Have you ever been to a website where you really wanted to learn more about a product, but you had NO FREAKING IDEA where to go?
Yeah. They probably didn’t have a sales funnel
What does a sales funnel actually look like?
Here is an example of one of the simplest funnels you can make, and in many cases it can be super effective. Here it is:
- Facebook ad
- Product/Service landing page
- Call to action
Facebook ad : This is where you try to get as many eyeballs to discover your product/service as you can. You can’t just expect to launch your product on your website and wait for the sales to come in.
Product/Service landing page: This is where you woo the customer, build trust, and get them excited to buy.
Call To Action: Once you’ve sold them, now you have to tell them what to do and how to buy from you.
This all sounds super simple. I know! But you would be surprised how many companies/small businesses don’t actually do this.
Monitoring your funnel and tweaking it
There are many tools out there designed to help you monitor your funnels and see how they’re performing. Some of them are free and some of them are not. Here is just a short list of some of the tools out there. I’m not going get into how to set these up with a sales funnel in this post.
- Hot Jar
- Fresh Marketer
- Google Analytics
- Sumo – This is mostly for monitoring funnels where you’re generating leads for email campaigns
With the exception of Google Analytics, the tools above can help you create heat maps and scroll maps. These maps measure where users are clicking on your webpage, and how far down they’re scrolling. This will give you tons of important data on whether or not things like your ad copy, site design, or user experience is actually working.
This is an example of a heat map:
Image courtesty of Referral Saasquatch
Are you ready? Go out there and make your own sales funnel!
Hopefully I’ve given you just enough information to get curious and excited about making some sales funnels for your business!
Don’t let those marketing gurus tell you that it’s complicated!
Also published on Medium.