This is the one question that drives bloggers crazy: How do you get organic traffic to your blog? Everyone from newbie bloggers to the experienced struggle with this.
But hold up! ✋
I’m going to reveal a crazy simple trick that the SEO pros use to rank blog posts on the first page of Google! And by “SEO Pros” I mean people that you would pay money to in order to get these results. And it’s not complicated ( but they don’t want you to know that! ). In fact, when you’re done reading this you’re probably going to be thinking “Really? That’s it?”
Prepare to get your mind blown!
Step 1 : Research Your Keyword
First of all, if your REALLY want to get organic traffic to your blog, this is the most important step. Before you even begin to start writing or think of a topic, you need to decide what your keyword is. Not only that, you need to use a keyword that people are searching for.
“But how the hell do I do that?” you might be thinking.
Get ready for this because it’s easy AF! 👌
Go to the search bar in Google or Pinterest and start typing something. In my example I typed “meditation”. You’ll get a dropdown of suggested keywords. These are going to be the top keywords that people are actually searching for!
I know. It’s stupid easy.
Now you have your keyword. So what do you do with it?
Step 2: Place Your Keyword In The Title & Meta Description
The next thing you need to do is place your keyword in the title and meta description in your post. This part is super important, because in order to drive organic traffic to your blog, Google needs to know what your post is about.
For example if we look at the keyword “meditation tips”, this is what it would look like in the title and meta description. This article was on the first page of Google.
Note that the blog title doesn’t have to literally be “Meditation Tips”. Rather, the keyword was integrated into a catchy title. Because lets face it. Just because your blog post shows up on the first page of Google, that doesn’t guarantee that people will click on it.
Keep it interesting people. We don’t live to serve the Google Gods.
Step 3: Sprinkle Your Keyword Throughout Your Blog Post
So this next part is tricky.
Now that your keyword is in your title and meta description, you need to make sure that it’s placed throughout the body of your blog copy. When done right, Google will love you. When done wrong, Google will think you’re cheating and only writing content for search engines. This is known as “keyword stuffing”.
My strategy is that I try to place the keyword within your content at least 3 or 4 times in the content in a way that appears naturally. Google is very smart and can tell whether or not you are writing for human beings. So even though your REALLY want to try your best to rank on the first page, keep in mind that your first priority should be to write for humans.
Step 4 : Take care of the small stuff
Now that you’ve got your keyword integrated into your content, it’s time to tie up the loose ends. So how do you do that? Well I’ve made a handy checklist to help out.
I’ve created this checklist to help guide you and keep you on track with keeping your blog posts SEO friendly. Not only does it list the items I talked about in this post, but it also lists a few extra items for on page optimization for your blog post.
Stay tuned for my next post where I show you how to index your site in Google search engines!
Also published on Medium.