If you are wanting to improve the SEO on your blog posts, you need to make sure you get your site on google. It’s not enough to hit just publish your blog post and call it a day. Google is crawling millions of websites and indexing them, so if you don’t submit your site yourself, it could take months for Google to index your site.
With this method I’m about to show you, your site will be instantly indexed!
Note: As I’m writing this, Google is changing the interface for the Google Search Console, so your experience may vary slightly from the instructions I provide
Add your site to Google Search Console
The first step to get your site on Google is to add it to the Google Search Console. You can do a lot of cool things in the search console like monitor the keywords that show up for your site and their rank. But I’m going to keep it simple in this tutorial and show you how to get started.
Step 1 : go to: https://search.google.com/search-console
Step 2 : You may see Google Search Console’s beta interface. If you see it, go up to the search bar where it stays search property. Click the search bar, go down to add property, and add the url of your website. If you’re taken to the old search console’s interface like in my example below, just click the red add property button to add your website url.
Step 3 : Next you will need to verify your site. You can verify your site through your web hosting account, or you can verify using alternate methods. If you’re not very tech savvy, I reccomend you try to verify using your hosting account first.
Fetch Your Pages
The next step to get your site on Google is to fetch your pages. This is probably the most important step. This is where you are literally telling Google to crawl the web page and index it in the search engine. Every time you create a new page or blog post on your website, you should be fetching it in the Google search console.
Step 1 : In the Search Console dashboard, go to crawl > Fetch as Google
Step 2 : Enter the permalink of the page you want to fetch. Make sure to include the “/” at the end of the link. For example, if the page is example.com/cooking-tips/ enter cooking-tips/
Step 3: Once the link is added and there isn’t any errors, click the Request Indexing button. Google will have you verify that you aren’t a robot, and make sure to select Crawl only this url.
That’s it! It’s pretty easy!
Submit your sitemap
For this step, you need to create an xml sitemap for your website. This is going to vary on the type of website you have, and if you’re using WordPress, different plugins can do this for you. If you’re using Yoast, you can find instructions here.
Step 1 : In the Search Console dashboard, go to Crawl > Sitemaps
Step 2: Click the Add/Test Sitemap button and enter the permalink for your site. Run a test to make sure that the url is working. Once Google has confirmed the url works, repeat the steps and submit the sitemap.
Now get out there and get your site on Google!
If you’re wanting to start on an SEO journey, just remember that this takes time. The more you pay attention to the details, the better you’ll get.
Google is also a fickle creature. Some sites require minimal effort to rank on page 1, while others need a lot of optimization. As one of my SEO expert friends says : “SEO is a science”.
If you’re wanting to optimize the content on your blog and make it SEO friendly, I encourage you to snag a free copy of my SEO checklist for blog copy. Anyone can implement it whether you are a techie or blogging newbie.
I hope you enjoyed this tutorial! Let me know if the comments below what else you’d like to learn about!
This is the one question that drives bloggers crazy: How do you get organic traffic to your blog? Everyone from newbie bloggers to the experienced struggle with this.
But hold up! ✋
I’m going to reveal a crazy simple trick that the SEO pros use to rank blog posts on the first page of Google! And by “SEO Pros” I mean people that you would pay money to in order to get these results. And it’s not complicated ( but they don’t want you to know that! ). In fact, when you’re done reading this you’re probably going to be thinking “Really? That’s it?”
Prepare to get your mind blown!
Step 1 : Research Your Keyword
First of all, if your REALLY want to get organic traffic to your blog, this is the most important step. Before you even begin to start writing or think of a topic, you need to decide what your keyword is. Not only that, you need to use a keyword that people are searching for.
“But how the hell do I do that?” you might be thinking.
Get ready for this because it’s easy AF! ?
Go to the search bar in Google or Pinterest and start typing something. In my example I typed “meditation”. You’ll get a dropdown of suggested keywords. These are going to be the top keywords that people are actually searching for!
I know. It’s stupid easy.
Now you have your keyword. So what do you do with it?
Step 2: Place Your Keyword In The Title & Meta Description
The next thing you need to do is place your keyword in the title and meta description in your post. This part is super important, because in order to drive organic traffic to your blog, Google needs to know what your post is about.
For example if we look at the keyword “meditation tips”, this is what it would look like in the title and meta description. This article was on the first page of Google.
The meta description for your blog post is directly underneath the title, and the two show up together in Google search results
Note that the blog title doesn’t have to literally be “Meditation Tips”. Rather, the keyword was integrated into a catchy title. Because lets face it. Just because your blog post shows up on the first page of Google, that doesn’t guarantee that people will click on it.
Keep it interesting people. We don’t live to serve the Google Gods.
Step 3: Sprinkle Your Keyword Throughout Your Blog Post
So this next part is tricky.
Now that your keyword is in your title and meta description, you need to make sure that it’s placed throughout the body of your blog copy. When done right, Google will love you. When done wrong, Google will think you’re cheating and only writing content for search engines. This is known as “keyword stuffing”.
My strategy is that I try to place the keyword within your content at least 3 or 4 times in the content in a way that appears naturally. Google is very smart and can tell whether or not you are writing for human beings. So even though your REALLY want to try your best to rank on the first page, keep in mind that your first priority should be to write for humans.
Step 4 : Take care of the small stuff
Now that you’ve got your keyword integrated into your content, it’s time to tie up the loose ends. So how do you do that? Well I’ve made a handy checklist to help out.
I’ve created this checklist to help guide you and keep you on track with keeping your blog posts SEO friendly. Not only does it list the items I talked about in this post, but it also lists a few extra items for on page optimization for your blog post.
Stay tuned for my next post where I show you how to index your site in Google search engines!
If you happened to come across my article because of my wonderfully click-baitey title, welcome!
If you’re offended, I’m sorry. I can’t help you there.
If you think your website is absolutely on point and its shit don’t stink, this article isn’t for you. Congratulations, you’ve won the internet! I’m truly impressed.???
For the rest of you, I have some simple tips that can help your website suck a little less.
And the best part? You won’t need to hire a web designer to make these changes for you.
So let’s get to it!
First off, nobody knows what the F**ck to do
When a visitor comes to your website for the first time, what is the first thing they see? Is it a slideshow? A photo with no text? Maybe a photo of just your face?
This doesn’t help you.
When a visitor comes across your site and sees that kind of shit, you’re going to leave them utterly confused. They shouldn’t have to start digging through your site to find out what you’re all about.
When I see that on a website, about 9 times out of 10 it’s because you don’t have a clear brand message. How do you know if you have a clear brand message? You’ll know if your visitor can pass the “grunt” test. And the grunt test is asking these 3 simple questions:
Who do you have to offer?
What does it make the customer’s life better?
How does the customer pay you?
To learn more about the grunt test and how to clarify your brand message, I HIGHLY reccomend you read “How to Build Your Story Brand”. I am not affiliated with the author in any way, I just think it’s a really good read.
Impenetrable walls of small text are ridiculous
I see this a lot on small business websites that have been DIY’ed.
For whatever reason, people feel it’s necessary to have HUGE WALLS of text on their web pages with the font size of 14px and under.
When you do that, you’re going to make visitors click away from your website faster than you can blink. And this is especially true with blog posts.
THINK about it.
The majority of people will be looking at your website on a smartphone or tablet. How is that going to look when you’re website has tiny text? Don’t make your visitors have to put on their reading glasses.
If you find your webpages containing a lot of text. Again, you should really think about your messaging. Break your text up into smaller and easier to read sections, incorporate graphics, AND put it through the grunt test!
Remember this is your website copy, not a novel!
Nobody wants to hear your life story
I need to clarify something:
There is a HUGE difference between sharing your story to build a relationship with your customers and being completely irrelevant.
Here are some example scenarios where your life story WORKS for your website:
- You blog about working from home and you share your story about how you lost your job and learned how to be an entrepereneur
- You’re a nutritional coach and you tell the story of how you beat cancer
- You’re a lawyer and you share your story of how you became passionate about law
Do you notice something here?
The stories are personal. But they also help to establish an emotional connection and authority. Don’t talk about when you started your business, bought your office, or graduated college. Don’t even talk about your family or your kids.
THAT’S TOO BORING AND NOBODY CARES!
However, if you can tell a harrowing, emotional, or inspiring story that explains why you do what you do, and why you’re the best person to work with, tell that story instead!
Please, stop it with the cheesy stock photos
Have you ever used stock photos of overly smiley faces? Maybe they have a headset?
Please stop it.
This is the most impersonal thing you can do, and NOBODY is buying it.
If you have a small business, you’re better off having photos of your ACTUAL employees and the work environment. Even if they aren’t high quality, adding personal photos are going to have a higher impact.
This is especially true for bloggers.
If you’re a food blogger, take pictures of your food! If you’re a fashion blogger, take pictures in your curated outfits. I know this might sound insanely obvious, but because you can get a stock photo for almost anything under the sun, it’s so easy to use them as a substitute for your own photos.
Use your best judgement on this one. Think about the impact you want to make and how it relates to your brand. In many cases a stock photo will be appropriate, but if you overdue it your website will miss the personal touch that’s needed to establish a relationship with your visitors.
Well, does your website suck?
hopefully these tips help you to improve the quality of your site. Trust me, your visitors will be much happier about it.
Okay, so right now I’m sure every Digital Marketer and SEO agency reading this is probably super triggered right now.
Slow your rolls bro
Let me clarify something here.?
SEO is definitely an important part of building your business online. However, it isn’t the one and only thing that’s going to do it. It’s all good and fun to please the Google gods, and nothing is nicer than appearing on the first page.
But as someone who does this kinda thing for a living, I will tell you that SEO is not the magical unicorn that is going to make your business take off. ?
As you know, there are a fuck ton of articles out there that talk about why SEO is really good for your business. And that’s all fine and dandy.
But I want to talk about some of the reasons why you SHOULD NOT invest in SEO.
Long story short: You’re just not ready.
Who am I talking to?
I am mainly talking to people who have consulting businesses, blogs, or sell a product or service that isn’t focused on one central location. If you have a small business and you want to rank for your local area, investing in a local SEO strategy and can get you quick results in some cases. But that all depends on the area and the competition for the key phrases you want to rank for.
Know what people are searching for in your niche
Investing in SEO will do you no good if you have no idea what your ideal customers need to search for in order to find you. You may think you know, but there’s a good chance you don’t, especially if you just started your business. And there are plenty of marketing agencies that are very happy to take your money and not do this kind of research for you.
For example, if you’re a life coach specializing in neurolinguistic programming, your first instinct would be to put all your efforts into ranking for that term. But in reality, your ideal clients probably aren’t searching for that in Google. Instead you would likely want to rank for terms like “how to treat depression”.
It’s always best to figure out what your personal customer base is searching for before you start investing money into SEO. You can do this buy surveying your current customers and asked them what they used to search on Google before they found you. You can also use Google Analytics to monitor what key terms users are searching for to find your website.
If you can’t get this kind of information, you’re just not ready for an SEO campaign.
Results don’t happen over night
When you invest in SEO, you are committing for the long haul. It could take several months for your website to rank in search engines, sometimes longer if your key-phrase is very competitive. Hiring an agency to handle your SEO won’t make it any faster either.
Google determines your rankings based off of relevant, quality content, as well as the number and quality of backlinks leading to your site. This is not a quick process, and it shouldn’t be rushed either.
If you’re website or business is new and you’re still trying to figure things out, you should not rush into making this investment.
There are better options to get a quicker ROI
If you’re looking to get leads NOW, SEO is not going to do it for you.
If you want the biggest bang for your buck, you just need to get your feet wet with Facebook Ads.
Sometimes all you need is one really good ad with great copy and a landing page to get things going.
Now, if you’re not a social media guru I totally know how you feel. Facebook ads can be really intimidating. At first glance the ad manager looks like a monster with all those metrics! But I promise you, once you get your feet wet and just start posting shit, you will start to see results.
I would also reccomend, if you can afford it, to hire someone to handle your Facebook ads for you. Having someone who lives and breaths Facebook ads can help you get the best bargain for your ad spend. In the beginning, this is going to help you build the authority you need in your business and build up a large enough customer base to collect data from.
Before you spend any money on SEO, ask yourself “Am I really ready to wait for the results?”
If you know exactly what to rank for, and you’re ready to put in the time, go for it! Otherwise spend a little more time growing your online presence
Please don’t hate me SEO experts! There is a time and a place for it!